Every Stop Counts is an APTA  Emerging Leaders Program capstone project focused on the common North American bus stop - an asset that provides critical infrastructure for access to the transit network. On the heels of historic federal investment in rail station infrastructure, these Emerging Leaders implore for increased attention on the average bus stop. This group did an industry wide survey, select interviews, and are providing some reframing recommendations for transit authorities to begin to approach their bus stops and associated elements with renewed vision and strategy.